Andreas Renck

His business centred, proactive and innovative approach helps turn his clients' complex issues into opportunities. He advises a wide range of clients including the automotive, pharmaceutical, beverages, information technology and telecommunications industries.

Andreas focuses on international trademark portfolio filing and defence strategies, with an emphasis on colour, position and sound marks. He further has a strong record in dealing with complex and technically difficult prosecution matters, including obtaining evidence required to prove secondary meaning, including survey evidence. He is also the Office Managing Partner of Hogan Lovells' Alicante office.

As part of the Alicante offices Andreas won the MIP Award for the best OHIM firm in 2013 (currently EUIPO) and twice the European trade mark firm of the year award by MIP. He is praised in WTR for his knowledge of EUIPO proceedings and representations in the Luxembourg court.

Andreas is a lecturer at the Master Course program at the University of Alicante, and co-author of 'Computerrechts-Handbuch' and the IP Concise besides various articles on European Union and international trade mark law and Internet law. He is a member of INTA's Harmonization of Trademark Law and Practice Committee and an active member of ECTA.