Sponsorships and Speaking Engagements | 21 April 2021 | 9:00 AM - 10:00 AM (EST)
Luxury Law Alliance webinar - The acceleration of digitalization and ecommerce: what luxury GCs must know
Join Hogan Lovells and Pamela Weinstock for a webinar with the Luxury Law Alliance to help fashion and luxury brand GCs navigate the twin challenges posed by COVID-19 and Brexit.
The luxury goods world has seen much change in recent years – the move towards digitalization, including e-commerce, being the key one. It is a development that has been massively accelerated by COVID-19 and significantly complicated by Brexit. This webinar will highlight some of the implications for GCs in this world to help them anticipate and navigate the challenges.
Topics of discussion will include:
- Brexit and trade wars – What we are seeing in terms of restructuring / decoupling of supply chains and why, as well as demystifying some of the terminology
- Digitalization and what it means for intangibles
- New marketing strategies and the implications
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