Bernardo Herrerías Franco
Partner Intellectual Property
Languages
English, Spanish
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Overview
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Experience
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Credentials
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Insights and events
IAM Patent 1000"Bernardo Herrerías Franco 'is someone to keep an eye on.' He is a proficient litigator in fields as disparate as mechanics, energy and pharmaceuticals."
Bernardo Herrerias has steered our Mexico IP practice since 2007. Clients rely on him for patents, trademarks, copyrights, and litigation. He navigates complex IP issues, working closely with Customs, the Patent and Trademark Office, the Attorney General, and other key authorities to protect and enforce IP rights.
With over 40 years at the firm, Bernardo has a deep connection to both Mexican and international clients, ensuring their IP portfolios are secure and robust. He’s played a crucial role in shaping IP law, advising on reforms before Congress and representing clients as a member of leading IP associations. His tenure as President of the Mexican Association for the Protection of Intellectual Property during the 2014-2016 triennium reflects his commitment to the field.
Bernardo’s reputation extends across industries—pharmaceuticals, consumer goods, technology, music, and more. Known for his strategic insight and decisive litigation, he’s a trusted voice in IP law. His work hasn’t gone unnoticed; clients, peers, and rankings like Chambers and Patners and WTR 1000 consistently highlight his practical approach. Most recently, Legal 500 named him Intellectual Property Lawyer of the Year at the 2024 Mexico Awards, underscoring his continued leadership in the field.
World Trademark Review, WTR 1000"Group head Bernardo Herrerías Franco is widely extolled. He is the current president of the Mexican Association for the Protection of Intellectual Property — a role which puts him at the heart of IP developments in the nation."
Representative experience
Representing a U.S. multinational retail corporation (supermarkets) for trademark prosecution, management portfolio, and litigation in Mexico.
Representing a global information technology company handling and implementing the anti-counterfeiting actions related to ink and toner cartridges.
Representing a U.S. multinational pharmaceutical company in a name dispute, infringement, well-known and famous lawsuits.
Representing a U.S. multinational sound recording and music publishing company in a dispute and acquisition of Copyrights.
Advised one of the largest confectionery companies in the world in the acquisition of a portfolio of brands from a Mexican company for more than US$1 billion.
Representing a French media group in the protection of trademarks and a dispute to recover their famous trademark in Mexico.
Representing two major U.S. multinational pharmaceutical companies in patent infringement and annulment actions for an analgesic product.
Handling anti-counterfeiting program for a U.S. multinational company regarding razors, with more than twelve million products seized.
Handling the trademark portfolio and litigation of a Mexican cosmetic company.
Representing a U.S. company manufacturer of storage containers in the protection of the trademark portfolio, litigation, and protection of their famous brand.
Handling anti-counterfeiting program for a U.S. multinational company manufacturer of batteries.
Representing a British multinational automobile manufacturer in a car design dispute.
Representing a Japanese multinational electronics company in litigation related to the annulment of a prior registration under well-known grounds.
Representing a Canadian multinational company and its subsidiary in a trademark litigation and transaction for recovering rights over a trademark.
Representing a multinational mining technology company and its Mexican subsidiary in a patent infringement and a number of nullity actions.
Representing a U.S. multinational technology company in patent prosecution for network technology.
Representing a global multinational alcoholic beverage company in a 3D dispute over the bottle shape, trademark portfolio management in Mexico and abroad.
Assisting a global multinational alcoholic beverage company in the authorizations for the use and exploitation of Tequila Appellation of Origin.
Advising and handling for a multinational food company its trademark portfolio and litigation.
Credentials
- Postgraduate Studies, Universidad Panamericana, Constitutional Appeals Law, 1993; Economic and Corporate Law, 1994; Civil and Commercial Procedural Law, 1995, 1995
- LL.M., London School of Economics and Political Science, Chevening Scholarship granted by the British Council, 1992
- Law Degree, Universidad Nacional Autónoma de México, Graduated with honors., 1991
- Mexico
- President, Mexican Association for the Protection of Intellectual Property (Asociación Mexicana para la Protección de la Propiedad Intelectual), 2014-2016
- Member, Communications Committee and Standing Committee Piracy and Counterfeiting, International Association for the Protection of Intellectual Property
- Member, Latin America and Caribbean Sub-Committee of the Anticounterfeiting Committee, International Trademark Association
- Member, Intellectual Property Committee, International Chamber of Commerce
- Member, Mexican Bar Association (Barra Mexicana Colegio de Abogados)